Christmas Movies Celebrate Faith, Family, and Country

Key Points:

• Great American Media CEO Bill Abbott discusses the growing popularity of Christmas movies
• The company's fourth annual Great American Christmas franchise features 16 new movies
• Key elements of success include:
  • High-quality storytelling and production values
  • Focus on faith, family, and country themes
  • Nostalgic appeal through '90s TV stars

New Initiatives:

• Partnership with UBS Arena for first "Great American Family Christmas Festival"
• Event runs from Nov. 20 to Jan. 5
• Features movie premieres, ice skating, celebrity meet-and-greets

Notable Stars:

• Returning talent: Candace Cameron Bure, Danica McKellar
• New additions: Mario Lopez, Alexa and Carlos PenaVega

The company aims to create quality Christmas content that emphasizes faith-based values while avoiding the 'cheesy' stereotype often associated with holiday movies.