After four successful years in South Africa, Yaga, a popular app for buying and selling second-hand goods, has expanded its operations to Kenya. The platform, which has helped South African sellers earn over Ksh4.2 billion through the sale of nearly 2 million items, was officially launched at Latitude59 Kenya Edition in Nairobi.

Key Features:

• Secure escrow system for safe transactions
• Integration with local payment systems like M-PESA
• Savings of 50-80% off retail prices for buyers
• Top sellers can earn up to KSh 140,000 monthly
• Local logistics solutions

The platform aims to promote sustainable fashion and mindful consumption by extending the life cycle of items that might otherwise end up in landfills. This is particularly significant given that the fashion industry is the planet's third-largest polluter, according to the World Economic Forum's 2021 report.

Yaga's expansion into Kenya represents a strategic move into the African market, with CEO Aune Aunapuu noting that preloved goods are becoming mainstream rather than niche. The platform's user-centric approach, focusing on trust, profitability, and ease of use, has been designed to meet the needs of Nairobi's dynamic marketplace culture while promoting environmental sustainability through second-hand commerce.